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Demand Outlook

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For hotels and conference centers For Convention Bureaus & Investors

Market intelligence solution supplying hotels, conference centers and convention bureaus with information on meetings held in their competitive environments.

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Hundreds of hotels and conference centres use Demand Outlook

How it works

We provide you with data that allows to:

  • Look for new business opportunities
  • Understand market trends
  • Be aware of events taking place at the indicated properties
  • Find out which clients organize most events with your competition
  • Define which clients make the best match with your need periods
Send us list of your competitors. The rest is on us!

Why Demand Outlook?

Get more clients from your competition

Demand Outlook monitoring:

  • 54 destinations
  • 500 properties
  • 59 000 companies

Understand market trends and set action priorities

Check out our destinations

Customer Stories

Violetta Romero de Torres

Area Director, Revenue Optimization, Eastern Europe, Russia and Turkey
Radisson Hotel Group

Information provided by Z-Factor helps to optimize sales & pricing strategy and is organized in a user-friendly interface which makes the use of the platform a nice daily routine

Zoltan Konsanszky

Regional Director, Global Sales Eastern Europe, Russia & Emerging Markets
Marriott Hotel Holding GmbH

Thanks to Demand Outlook we could consolidate a larger area, where we could join forces between hotels and above property colleagues identify prospect accounts not yet using our services.

Adrienn Musits

Assistant Director of Sales – National Sales Office,
Accor Hungary

Our company has been using the services of Z—Factor for years and we could improve our market knowledge and our colleagues’ effectiveness also developed on Demand Outlook results

Michal Novak

Director of Sales & Marketing in Charge of Revenue
Crowne Plaza Bratislava

Demand Outlook turned out to be a huge success. We have won 7 or 8 huge events and and returned the investment in no time.

Stefan Savic

Director of Sales & Marketing
JW Marriott Bucharest Grand Hotel

Due to the Z—Factor we manager to bring Schlumberer to property and maximize their potential for transient business as well as groups

Eva Keller

Director of Business Development
Hilton Budapest

Just a few weeks after we started to use Demand Outlook a potential account was contacted from the list and managed to win their next event worth Euro 15k

Katalin Tóth

Assistant Director of MICE Sales,
Corinthia Budapest

Since we have started to use Demand Outlook, we became more competitive compare with our competition

Paulina Kołodziejczyk

Dyrektor generalny
Leonardo Royal Hotel Warsaw
Pre-opening Team NYX Hotel Warsaw

Demand Outlook tool gives us solid data about group size, length of stay, etc. Thus, we can make decisions about which clients we want to fight for.

Ksenia Korneichuk

Director Of Sales & Marketing
Crowne Plaza St. Petersburg Airport

Since we have started to use Demand Outlook, we were able to convert 3 new accounts

Ana Dineva

Ana Dineva

Demand Outlook allows us to easily identify/sort the industries that are in the event business and we gather additional client data base to prospect further

Paweł Paczek

Director of Sales & Marketing
Courtyard by Marriott Warsaw Airport

Info from Demand Outlook helped us to gain a big company from FMCG segment, which we saw often organizing events in our competition hotel.

Nikola Gondolán

Assistant Cluster Head of Sales
NH Prague City
NH Collection Prague

We saw some events from a client, which we didn´t know (Solar turbines). We started to investigate and I contacted the client We have already received some nice business from them

Tanya Podgoretska

Cluster Commercial Director
Hilton Prague
Hilton Prague Old Town

Demand Outlook gives a good direction for the sales team on where the business nests, plus is crucial for market trend and size analysis

Darya Gomelyuk

Assistant Director of Sales
DoubleTree by Hilton Minsk

The system is really very good, still exploring it’s possibilities

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