Z—Factor operates alongside biggest chain hotels, individual venues with conference facilities, DMC's, PCO's, CVB's, event agencies and investors. We are a group of former hoteliers and that's why it's easy for us to understand the needs of our customers.
Hundreds of clients have already trusted us - become one of them!
Our company has been using the services of Z-Factor for years and we could improve our market knowledge and our colleagues’ effectiveness also developed on Z-Factor’s results and test calls. I do recommend all the systems of Z-Factor, but once your sales department works at the highest efficiency – based on the Test Calls, you can improve the knowledge of the competitors with the great Competitor Shopping part.
We had some hotels with poor business qualification skills. With Z-Factor we could effectively improve these people’s knowledge on the qulification and they could implement it in their daily business flow and behaviors. Thank you, Z-Factor!
We started to use Demand Outlook because we wanted to learn more about our competitors and we heard just positive news about the system.
Since we have started to use it, we became more competitive compare with our competition, and this system gives the chance to monitor other hotel’s reactions, collateral.
I started to use Z-Factor tool - Demand Outlook, immediately after taking the position of the General Manager in the first Leonardo hotel in Poland. It was a private property taken over in the heart of Warsaw, in the business district with an average occupancy of less than 50% ?? !! I wanted to find out why this is happening as soon as possible. Easy, intuitive interface encouraged me to use the tool immediately. The sales department reviews the competition's events once a week, contacts companies from the list (if we haven't had them so far) and takes appropriate steps to change company’s behavior in this case, so that every future event will take place with us! In Demand Outlook it is not about loading all possible information to the system. The tool gives us solid data about group size, length of stay, etc. Thus, we can make decisions if we would like to host such conferences or maybe we are fighting for another business 😀
I would highly recommend!
In the past members of sales department used to visit hotels twice a week a make notes about the events taking place in our competitors. This took huge amount of time that is now used to make sales calls and find new relevant business. Now when we have more time we can be more focused on making sales calls, site inspection or travel out of the city or country. We can also more focus on marketing, social media, guests and clients relations.
On the monthly basis we pull out report from Demand Outlook about events that took place in our competitors during previous month. We select those clients who might have potential business for us in the future and we try to make contact with them, invite them for lunch or coffee at our hotel and try to sell our hotel and services for their next events. This process is a huge success. We have won 7 or 8 huge events and and returned the investment in no time.
Before Demand Outlook has been introduced at our hotel trainees were sent to the competitor hotels to check the info boards but that procedure was neither effective nor accurate.
By using Demand Outlook our Sales Team can work with a reliable daily database with valuable market information, can follow-up events of existing clientele and is a great help to acquire new accounts.
Just a few weeks after we started to use Demand Outlook a potential account was contacted from the list and managed to win their next event worth Euro 15k. That success also motivated the sales team and encouraged them to arrange more calls.
We use Demand Outlook not to spend time of our employees to go and do board reading manually
This way we have more data for review. Since we have started to use it, we were able to convert 3 new accounts.